Sunday, December 25, 2011

1960s General Mills and Kelloggs Rice Krispies Commercials

1. Cheerios with the Story of the Uneager Beaver and his Brothers (From the Rocky and Bullwinkle Show) 2. 1965 Geneal Mills Lucky Charms (debut with Lucky the Leprechaun) 3. Late 1960s or Early 1970s Lucky Charms (Lucky the the hot air balloon, pre blue diamonds) 4. Mid 1960s closing to Tennessee Tuxedo and his Tales cartoon (Brought to you By General Mills Cereals) 5. 1960s Kelloggs Rice Krispies with Snap, Crackle and Pop singing 6. Late 1960s Rice Krispies with Snap, Crackle, and Pop and the Whale **These commercials are from my Cereal Commercials collection**

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Friday, December 9, 2011

Cracks in Hardwood Floors

!±8± Cracks in Hardwood Floors

Snap! Crack! Pop! It's not a bowl full of Rice Krispies, it is your hardwood floors. The company that you bought your wood floors from have promised that they will last up to forty years. So why are there cracks forming in the seams after only a couple years of just having your floors installed?

Do you live somewhere where seasons change dramatically? If you do this may be a reason why there are cracks in your hardwood floors. During the winter, when it is really cold and dry, the wood in your floors will shrink, leaving gaps between the slats. Then, when summer comes and it becomes hot and humid, the wood in your hardwood floors will then expand again.

The cracks that you notice are probably during the winter. The vast amount of heat used during this time of the year causes the moisture in the wood to evaporate. The cracks are absolutely nothing to lose sleep over. Do not panic and call the installer. The less moisture there is, equals reduction in size, which then results in cracks in your flooring.

This does not mean that you should flood your hardwood floors to get rid of the cracks. Too much water on the hardwood floors for too long will make the hardwood floors mold and pop up. There would be no solution except call to call the installer if this happens. In fact, spills on the floor during winter can work their way into the wood easier than when the seams are tight, which is a good reason to close the gaps.

What you can do during the winter months that will get rid of the cracks is to obtain an air humidifier. An air humidifier will restore moisture to your hardwood floor without flooding it. You have the option to do nothing...the problem goes away each year. If you don't mind having cracks during the winter months, then you don't have a problem. During the summer months, the wood will expand back to the way it was before and fill in any of the cracks made during the winter. But without humidifying the house, you run the risk of spills causing more serious damage due to the gaps in the slats.


Cracks in Hardwood Floors

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Monday, December 5, 2011

First Businesses To Have Mascots Maintain Image And Move Forward

!±8± First Businesses To Have Mascots Maintain Image And Move Forward

Some of the First Businesses to Have Mascots

The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. In the United States some of the first mascots to be used by businesses were:

- The Quaker Oats Man (The Oldest Dating back to 1877)

- Aunt Jemima

- Uncle Rastus (Cream of Wheat)

- Uncle Ben (Rice)

- The Campbell Soup Kids

- The Morton Salt Girl

- The Sunmaid Raisin Girl

- Sailor Jack and Bingo (Cracker Jacks)

- Mr. Peanut (Planter's)

- Betty Crocker

- Elsie the Cow (Borden)

Historical Business Mascots and Controversies

Many of these icons have become household names and are easily identified by Americans and many people from around the world. Historically, some of the mascots listed above became very controversial and had to undergo a transformation. Aunt Jemima became associated with slavery and a negative connotation of a subservient role of female African Americans. The company removed the headscarf and dressed Aunt Jemima in more fashionable clothing. Uncle Ben and Uncle Rastus (Cream of Wheat) underwent some revamping, but none as drastic as Aunt Jemima. Uncle Rastus was originally a woodcut likeness and evolved into that of an unnamed waiter from Chicago. Many people had issues with the term Aunt and Uncle being used for the African American mascots. This was used often to refer to mature African Americans by whites and held a negative connotation for several years.

Mascot Transformations to Keep Up With the Times

Not all mascot transformations by businesses are due to controversial reasons. Betty Crocker has been through eight transformations over the years. Largely the transformation is to keep her looking fashionable and resembling women of today. Also, her current incarnation is such that it is almost impossible to tell what race or nationality she is.

The Sunmaid Raisin Girl had her inception back around 1915. She was based off of a young girl in California. It originally was a picture drawn of her. The updated version is a computer graphic of the original with a few differences, but it is still based upon the original girl.

Mr. Peanut has pretty much maintained his identity over the years. He's underwent three transformations. Also, he has maintained the monocle, cane, and white spats.

Modern-Day Business Mascots

They may not be the first businesses to have mascots, but they are certainly some of the most popular. The Pillsbury Dough Boy came of the scene in 1965. He has become synonymous with warmth, happiness, and good feelings about baking. Over the years has likeness has been replicated into: banks, cookie jars, salt and pepper shakers, stuffed toys, greeting cards, keychains, and kitchen utensils to name a few.

Cereals, especially those targeted at children, have many well-known mascots. Snap, Crackle, and Pop, Tony the Tiger, Lucky, and Captain Crunch are all household names children and parents are familiar with. These mascots have also undergone transformations over the years with generally an updated drawing of the cartoon mascot.

Some of the most well-loved business mascots have been the brain child of Geico car insurance. The Gecko has been running for several years on and off as their signature mascot. Also, the cavemen they featured became so widely popular that a sitcom featuring them was started.

Where Business Mascots are Heading

As technology changes the way business is conducted and marketed, so will the need for changes in mascots. Mascots are now on the Internet to help promote products, services, and political campaigns to name a few. The Internet mascots may have a virtual reality feel to them or resemble people. Often they are computer generated characters that have a cartoon or anime quality to them. Many are designed to be thought of as cute and instill positive feelings about products.


First Businesses To Have Mascots Maintain Image And Move Forward

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Friday, December 2, 2011

Rice Krispies Commercial

I decided to make a commercial for Rice Krispies because they are my favourite cereal. I was the mom and I asked my sister to be the girl. This is what it turned into, hope you enjoy it!!! Note: I do not own any part of the Rice Krispies company.

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