I'm sure plenty of you guys out there are sick to death of turning on the tv and seeing a stupid little girl saying "How come these rice dont go snap crackle and pop?" I HATE IT SO MUCH!! So, I decided to do a spoof on it. This is how the advert should look like. Starred: Eddie O'Keeffe Steph O'Keeffe Joe O'Keeffe With thanks to: Kellogs Rice Krispies. --------------------------------------------------- UPDATE: I've just realised that this video has gotten over 10400 views. WOW! I never thought it'd be this popular. Thank you to everyone who watched it.
Monday, November 28, 2011
Friday, November 25, 2011
Understanding the Customer Mindset
Before developing a marketing strategy for your business, it helps to consider several things with respect to the customer mindset. Here are some ideas related to this subject.
First of all, what types of things go through a customer's mind during the process of purchasing a particular product?
- Is this the product that will meet my needs?
- How much does it cost?
- How do I pay for the product?
- Is this the best value I can obtain for my money?
- What if I need to return this product, for whatever reason?
- What advantage do I get by purchasing this product from a particular vendor?
- What is the customer service and support behind this product?
These are all questions that your marketing program should address, both implicitly and explicitly. If a customer asks you why he or she should buy from you, think deeply before you answer. Don't respond by saying, "We have the best price, the best products, and the best service."
Everyone says this, so you should be different or you risk blending in with your competitive background. You need to offer something unique or you risk getting lumped in with everyone else.
To answer the question with a compelling, non-standard answer, you should think long and hard about what makes you different and what niche you are in.
These will form the keystones of your marketing programs, and you should create a succinct slogan that embodies the things that differentiate you from your competitors, those added value advantages are what make you a unique and valuable choice for your customers.
After you have distilled those elements of your business into several sentences or paragraphs, compress it into a short phrase or tagline.
Here are some examples of popular business taglines:
AT&T - "Reach out and touch someone"
American Express - "Don't leave home without it"
Charmin - "Please don't squeeze the Charmin"
Fox News - "Fair and balanced, we report, you decide"
Kellogg's Rice Krispies - "Snap, Crackle, Pop"
M&Ms - "Melts in your mouth, not in your hands"
Memorex - "Is it live or is it Memorex?"
Miller Lite - "Tastes great, less filling"
Nissan - "Enjoy the ride"
Panasonic - "Slightly ahead of its time"
Paul Masson - "We will sell no wine before its time"
Rolaids - "How do you spell relief? R-O-L-A-I-D-S"
Taco Bell - "Think outside the bun"
Target - "Expect more. Pay less"
United Airlines - "Fly the friendly skies"
US Marines - "The few, the proud, the Marines"
V-8 - "I coulda had a V-8!"
VISA - "It's everywhere you want to be"
Wal-Mart - "Always low prices"
Yellow Pages - "Let your fingers do the walking"
Note that as you read each tagline, an image comes to mind that conveys something unique about the company; at least in the better taglines, this is the case. For example, "Always low prices" emphasizes economy, the Wal-Mart image. "Tastes great, less filling" makes you believe that this beer will do something difficult to accomplish-not leave you feeling bloated after drinking a few beers. "Slightly ahead of its time" implies great technology with Panasonic, the cutting edge.
All of these companies have taken the time to think long and hard about the differentiating elements of their business, those things that make their product, service, and company uniquely different than the competition's offering.
You can also do this with your business, and if you find it difficult to do, then in fact, I contend that you need to redesign elements of your business so that you are unique. Doing so will give you a competitive advantage and a foundation for a popular and successful marketing campaign.
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Wednesday, November 23, 2011
Famous Advertising Slogans - The Most Successful Advertising Slogans of All Time!
What is it about some advertising slogans that make them so successful? You know what I'm talking about. There are some that you heard years ago and will never forget, like Nike's "Just do it!" and then others that make you wonder what they were even thinking. So what is it about certain slogans that makes them stick in your mind and remember the brands for years? Well, the following is a list of some of the most popular advertising slogans as well as the reasons for what makes them just so memorable.
10 of the Most Successful and Famous Advertising Slogans of All Time:
1- AT&T: "Reach Out and Touch Someone"
2- Nike: "Just Do It"
3- AllState: "You're in Good Hands"
4- Geico: "Fifteen minutes could save you 15% or more."
5- Almond Joy/Mounds: "Sometimes you feel like a nut, sometimes you don't."
6- Maxwell House: "Good to the Last Drop"
7- Wheaties: "Breakfast of Champions"
8- Campbell's Soup: "M'm! M'm! Good!"
9- Kellogg's Rice Crispies: "Snap! Crackle! Pop!"
10-And last but not least, the short but sweet, "Got Milk?" By the Milk Campaign started in 1993.
3 Common Traits of Famous Advertising Slogans:
1- They are Catchy and Recognizable: Sometimes this can be annoying, but let's face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:
-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, "You'll never put a better bit of butter on your knife." This is an advertising slogan from Country Life Butter.
-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind's of your audience, such as Louis Vuitton's "Epileather", or Gordon's and Tonic's "Innervigoration."
-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security's slogan, "Alarmed? You Should Be."
2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company's name such as, Kay Jewelers', "Every kiss begins with Kay." or Charmin's, "Please don't squeeze the Charmin."
3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, "Engineered like no other car in the world," makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, "Sell the sizzle, not the steak!" Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you'll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!
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Monday, November 21, 2011
Rice Krispies Cereal - "School Play" (Commercial, 1980)
Here's a commercial for Rice Krispies cereal. I believe the kid is David Hollander - who played "Young boy with coffee" in the movie Airplane. This aired on local Chicago TV in the Summer of 1980. Visit The Museum of Classic Chicago Television at - www.FuzzyMemories.TV - for more fun!
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Thursday, November 10, 2011
Set of 3 1984 Kelloggs Rice Krispies Snap Crackle POP
!±8± Set of 3 1984 Kelloggs Rice Krispies Snap Crackle POP
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