1. Cheerios with the Story of the Uneager Beaver and his Brothers (From the Rocky and Bullwinkle Show) 2. 1965 Geneal Mills Lucky Charms (debut with Lucky the Leprechaun) 3. Late 1960s or Early 1970s Lucky Charms (Lucky the the hot air balloon, pre blue diamonds) 4. Mid 1960s closing to Tennessee Tuxedo and his Tales cartoon (Brought to you By General Mills Cereals) 5. 1960s Kelloggs Rice Krispies with Snap, Crackle and Pop singing 6. Late 1960s Rice Krispies with Snap, Crackle, and Pop and the Whale **These commercials are from my Cereal Commercials collection**
Sunday, December 25, 2011
Tuesday, December 13, 2011
snap burst pop old rice krispies commercial
vintage cereal commercial from 50's (probably) with snap crackle and pop!
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Friday, December 9, 2011
Cracks in Hardwood Floors
Snap! Crack! Pop! It's not a bowl full of Rice Krispies, it is your hardwood floors. The company that you bought your wood floors from have promised that they will last up to forty years. So why are there cracks forming in the seams after only a couple years of just having your floors installed?
Do you live somewhere where seasons change dramatically? If you do this may be a reason why there are cracks in your hardwood floors. During the winter, when it is really cold and dry, the wood in your floors will shrink, leaving gaps between the slats. Then, when summer comes and it becomes hot and humid, the wood in your hardwood floors will then expand again.
The cracks that you notice are probably during the winter. The vast amount of heat used during this time of the year causes the moisture in the wood to evaporate. The cracks are absolutely nothing to lose sleep over. Do not panic and call the installer. The less moisture there is, equals reduction in size, which then results in cracks in your flooring.
This does not mean that you should flood your hardwood floors to get rid of the cracks. Too much water on the hardwood floors for too long will make the hardwood floors mold and pop up. There would be no solution except call to call the installer if this happens. In fact, spills on the floor during winter can work their way into the wood easier than when the seams are tight, which is a good reason to close the gaps.
What you can do during the winter months that will get rid of the cracks is to obtain an air humidifier. An air humidifier will restore moisture to your hardwood floor without flooding it. You have the option to do nothing...the problem goes away each year. If you don't mind having cracks during the winter months, then you don't have a problem. During the summer months, the wood will expand back to the way it was before and fill in any of the cracks made during the winter. But without humidifying the house, you run the risk of spills causing more serious damage due to the gaps in the slats.
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Monday, December 5, 2011
First Businesses To Have Mascots Maintain Image And Move Forward
Some of the First Businesses to Have Mascots
The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. In the United States some of the first mascots to be used by businesses were:
- The Quaker Oats Man (The Oldest Dating back to 1877)
- Aunt Jemima
- Uncle Rastus (Cream of Wheat)
- Uncle Ben (Rice)
- The Campbell Soup Kids
- The Morton Salt Girl
- The Sunmaid Raisin Girl
- Sailor Jack and Bingo (Cracker Jacks)
- Mr. Peanut (Planter's)
- Betty Crocker
- Elsie the Cow (Borden)
Historical Business Mascots and Controversies
Many of these icons have become household names and are easily identified by Americans and many people from around the world. Historically, some of the mascots listed above became very controversial and had to undergo a transformation. Aunt Jemima became associated with slavery and a negative connotation of a subservient role of female African Americans. The company removed the headscarf and dressed Aunt Jemima in more fashionable clothing. Uncle Ben and Uncle Rastus (Cream of Wheat) underwent some revamping, but none as drastic as Aunt Jemima. Uncle Rastus was originally a woodcut likeness and evolved into that of an unnamed waiter from Chicago. Many people had issues with the term Aunt and Uncle being used for the African American mascots. This was used often to refer to mature African Americans by whites and held a negative connotation for several years.
Mascot Transformations to Keep Up With the Times
Not all mascot transformations by businesses are due to controversial reasons. Betty Crocker has been through eight transformations over the years. Largely the transformation is to keep her looking fashionable and resembling women of today. Also, her current incarnation is such that it is almost impossible to tell what race or nationality she is.
The Sunmaid Raisin Girl had her inception back around 1915. She was based off of a young girl in California. It originally was a picture drawn of her. The updated version is a computer graphic of the original with a few differences, but it is still based upon the original girl.
Mr. Peanut has pretty much maintained his identity over the years. He's underwent three transformations. Also, he has maintained the monocle, cane, and white spats.
Modern-Day Business Mascots
They may not be the first businesses to have mascots, but they are certainly some of the most popular. The Pillsbury Dough Boy came of the scene in 1965. He has become synonymous with warmth, happiness, and good feelings about baking. Over the years has likeness has been replicated into: banks, cookie jars, salt and pepper shakers, stuffed toys, greeting cards, keychains, and kitchen utensils to name a few.
Cereals, especially those targeted at children, have many well-known mascots. Snap, Crackle, and Pop, Tony the Tiger, Lucky, and Captain Crunch are all household names children and parents are familiar with. These mascots have also undergone transformations over the years with generally an updated drawing of the cartoon mascot.
Some of the most well-loved business mascots have been the brain child of Geico car insurance. The Gecko has been running for several years on and off as their signature mascot. Also, the cavemen they featured became so widely popular that a sitcom featuring them was started.
Where Business Mascots are Heading
As technology changes the way business is conducted and marketed, so will the need for changes in mascots. Mascots are now on the Internet to help promote products, services, and political campaigns to name a few. The Internet mascots may have a virtual reality feel to them or resemble people. Often they are computer generated characters that have a cartoon or anime quality to them. Many are designed to be thought of as cute and instill positive feelings about products.
Friday, December 2, 2011
Rice Krispies Commercial
I decided to make a commercial for Rice Krispies because they are my favourite cereal. I was the mom and I asked my sister to be the girl. This is what it turned into, hope you enjoy it!!! Note: I do not own any part of the Rice Krispies company.
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Monday, November 28, 2011
Parody of the Kellogs Rice Krispies Advert
I'm sure plenty of you guys out there are sick to death of turning on the tv and seeing a stupid little girl saying "How come these rice dont go snap crackle and pop?" I HATE IT SO MUCH!! So, I decided to do a spoof on it. This is how the advert should look like. Starred: Eddie O'Keeffe Steph O'Keeffe Joe O'Keeffe With thanks to: Kellogs Rice Krispies. --------------------------------------------------- UPDATE: I've just realised that this video has gotten over 10400 views. WOW! I never thought it'd be this popular. Thank you to everyone who watched it.
Friday, November 25, 2011
Understanding the Customer Mindset
Before developing a marketing strategy for your business, it helps to consider several things with respect to the customer mindset. Here are some ideas related to this subject.
First of all, what types of things go through a customer's mind during the process of purchasing a particular product?
- Is this the product that will meet my needs?
- How much does it cost?
- How do I pay for the product?
- Is this the best value I can obtain for my money?
- What if I need to return this product, for whatever reason?
- What advantage do I get by purchasing this product from a particular vendor?
- What is the customer service and support behind this product?
These are all questions that your marketing program should address, both implicitly and explicitly. If a customer asks you why he or she should buy from you, think deeply before you answer. Don't respond by saying, "We have the best price, the best products, and the best service."
Everyone says this, so you should be different or you risk blending in with your competitive background. You need to offer something unique or you risk getting lumped in with everyone else.
To answer the question with a compelling, non-standard answer, you should think long and hard about what makes you different and what niche you are in.
These will form the keystones of your marketing programs, and you should create a succinct slogan that embodies the things that differentiate you from your competitors, those added value advantages are what make you a unique and valuable choice for your customers.
After you have distilled those elements of your business into several sentences or paragraphs, compress it into a short phrase or tagline.
Here are some examples of popular business taglines:
AT&T - "Reach out and touch someone"
American Express - "Don't leave home without it"
Charmin - "Please don't squeeze the Charmin"
Fox News - "Fair and balanced, we report, you decide"
Kellogg's Rice Krispies - "Snap, Crackle, Pop"
M&Ms - "Melts in your mouth, not in your hands"
Memorex - "Is it live or is it Memorex?"
Miller Lite - "Tastes great, less filling"
Nissan - "Enjoy the ride"
Panasonic - "Slightly ahead of its time"
Paul Masson - "We will sell no wine before its time"
Rolaids - "How do you spell relief? R-O-L-A-I-D-S"
Taco Bell - "Think outside the bun"
Target - "Expect more. Pay less"
United Airlines - "Fly the friendly skies"
US Marines - "The few, the proud, the Marines"
V-8 - "I coulda had a V-8!"
VISA - "It's everywhere you want to be"
Wal-Mart - "Always low prices"
Yellow Pages - "Let your fingers do the walking"
Note that as you read each tagline, an image comes to mind that conveys something unique about the company; at least in the better taglines, this is the case. For example, "Always low prices" emphasizes economy, the Wal-Mart image. "Tastes great, less filling" makes you believe that this beer will do something difficult to accomplish-not leave you feeling bloated after drinking a few beers. "Slightly ahead of its time" implies great technology with Panasonic, the cutting edge.
All of these companies have taken the time to think long and hard about the differentiating elements of their business, those things that make their product, service, and company uniquely different than the competition's offering.
You can also do this with your business, and if you find it difficult to do, then in fact, I contend that you need to redesign elements of your business so that you are unique. Doing so will give you a competitive advantage and a foundation for a popular and successful marketing campaign.
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Wednesday, November 23, 2011
Famous Advertising Slogans - The Most Successful Advertising Slogans of All Time!
What is it about some advertising slogans that make them so successful? You know what I'm talking about. There are some that you heard years ago and will never forget, like Nike's "Just do it!" and then others that make you wonder what they were even thinking. So what is it about certain slogans that makes them stick in your mind and remember the brands for years? Well, the following is a list of some of the most popular advertising slogans as well as the reasons for what makes them just so memorable.
10 of the Most Successful and Famous Advertising Slogans of All Time:
1- AT&T: "Reach Out and Touch Someone"
2- Nike: "Just Do It"
3- AllState: "You're in Good Hands"
4- Geico: "Fifteen minutes could save you 15% or more."
5- Almond Joy/Mounds: "Sometimes you feel like a nut, sometimes you don't."
6- Maxwell House: "Good to the Last Drop"
7- Wheaties: "Breakfast of Champions"
8- Campbell's Soup: "M'm! M'm! Good!"
9- Kellogg's Rice Crispies: "Snap! Crackle! Pop!"
10-And last but not least, the short but sweet, "Got Milk?" By the Milk Campaign started in 1993.
3 Common Traits of Famous Advertising Slogans:
1- They are Catchy and Recognizable: Sometimes this can be annoying, but let's face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:
-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, "You'll never put a better bit of butter on your knife." This is an advertising slogan from Country Life Butter.
-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind's of your audience, such as Louis Vuitton's "Epileather", or Gordon's and Tonic's "Innervigoration."
-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security's slogan, "Alarmed? You Should Be."
2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company's name such as, Kay Jewelers', "Every kiss begins with Kay." or Charmin's, "Please don't squeeze the Charmin."
3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, "Engineered like no other car in the world," makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, "Sell the sizzle, not the steak!" Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you'll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!
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Monday, November 21, 2011
Rice Krispies Cereal - "School Play" (Commercial, 1980)
Here's a commercial for Rice Krispies cereal. I believe the kid is David Hollander - who played "Young boy with coffee" in the movie Airplane. This aired on local Chicago TV in the Summer of 1980. Visit The Museum of Classic Chicago Television at - www.FuzzyMemories.TV - for more fun!
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Thursday, November 10, 2011
Set of 3 1984 Kelloggs Rice Krispies Snap Crackle POP
!±8± Set of 3 1984 Kelloggs Rice Krispies Snap Crackle POP
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